Alero represents a particular character, encouraging innovation, individuality and a spirit of design diversity. As the world of interior design has become increasingly concerned with taste and lifestyle as a way of sustaining commercial credibility, the individuality of our works and the wide selection of furniture and objects of design have so often been suppressed by the idea of what might be described as identity. 

Going forward, it is the intention of Alero to maintain its contribution to the Philippine culture and to continue the generous balance between the individuality on every project we do and the loose coherence and perspective brilliantly envisioned by Alero’s chief designers Jesy Cruz and Arch. Jaemi Cruz.